Hi, I'm an experienced design and user research generalist, part of the Design Strategy team at Co-op Digital.

I'm also a part time academic researcher, exploring how we can make better use of prototypes in service design. Find out more about me


I plan and carry out effective user research that supports product and service strategy, and implementation:

Principality Building Society - User research for digital banking

Allergan Aesthetics - Global Coolsculpting insight study

Kenwood - Customer Experience Mapping

Pointr - Digital youth services


Based on this understanding of user needs, I design, prototype and deliver interactive products, systems and services:

Principality Building Society - Youth Savings Account

Coolsculpting - Next Generation Device

P1Vital Predict - Depression treatment management product

Direct Healthcare Services - Smart Response Pump

Huntleigh Diagnostics - Sonicaid Team 3 Fetal Heart Monitor


I write about my design process and to communicate my academic research work:

How might we prototype services better?

What does scale mean for service design?

Designing medical device user interfaces

An introduction to card sorting


I also speak at conferences and lead workshops to share my experience, promote PDR and support the design community:

SDF London - Designing services with people and planet in mind

Outdoor by ISPO - User-centred service design and sustainability

Gdynia Design Days - An IoT strategy for the Kitchen

SDF London - Future Healthcare Services