Photograph of Alistair Ruff

Hi, my name's Alistair. I work as part of the User Centred Design team at PDR. My work involves translating user insights and human factors testing data into design outcomes for our clients.

I'm interested in designing usable interfaces, interactive prototyping, how we decide what to design and the ethics of the things we are designing.

I've got an undergraduate degree in Sustainable Product design from Falmouth University where I focussed on applying user centred principles to design in the healthcare sector.

Much of the work I'm doing isn't public yet, but you can read more about what the UCD team at PDR do.

You can also talk to me on twitter @alistairuff

Projects I have been involved with

Things I have written